Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the Entry Essentails Page for more information on guidelines and entry fees.
Sector & Campaign Awards
Every industry and sector is different, not just in terms of business area, but in terms of rules, competition, tactics, and strategies that make you stand out from the crowd. In each sector-based category, judges will be examining the thinking, approach and implementation of campaigns that achieve business goals and outstanding results, whether that is through technical innovation, strategic use of data or creative use of content across media platforms.
Campaigns across social media have become an integral part of a campaign. Judges are looking for campaigns which demonstrate that social channels have been successful at delivering results.
Open to companies working in any industry vertical. Judges are looking for a campaign that has seen results from the use of search engines to drive clicks.
In a tough industry sector, when Judges are looking for a paid media campaign that has demonstrated no reservation in relation to creativity to drive bookings.
Local engagement can be essential to small and large businesses, if your campaign drove traffic the distance, Judges want to know what you did to achieve engagement and results.
Charity campaigns are about raising awareness and encouraging action in this category Judges want to see how you achieved outstanding engagement to drive donations.
Moving images and video have become an integral part of engaging targeted audiences. Judges want to understand your audience, your images and your paid spend results.
Judges want to understand how you utilised automation to speak to your audience, customise experience and maintain communication through use of omnichannel tactics.
Innovation & Technology Awards
These categories celebrate the innovative tech that is enhancing the way teams and agencies do business and achieve results. Judges are looking for game-changing tools, innovative technology that disrupts and improves working, and exceptional results.
Judges are looking for technology that solves paid media problems and supports teams to work effectively and efficiently and consequently drive profits.
Judges are looking for an innovative addition to the Paid Media industry, one that enhances the way teams and agencies work and achieve results.
Agency & Team Awards
Every agency and team face challenges, but it is how you overcome them to be triumphant that makes you great. Judges will consider company culture and employee development, quality of work, client wins and retention and growth and profitability. Entries include details of the team, evidence of exceptional work that is transformational and delivers exceptional results, ROI, team development, training opportunities and staff retention.
Your team is harbouring the talent of the future. Recognise and reward their work and contribution to your business and the paid media industry. Entrants must be under the age of 30 on the date of the awards ceremony.
“Being nominated for this award was already an incredible achievement for us, but taking home the award is something we’re immensely proud of. It truly validates our hard work, energy, and enthusiasm for what we do. We’ve had some really tough setbacks in the last couple of years, but instead of holding us back, we’ve pivoted and moved forward on our strongest foot. We can’t wait to power through 2024!”Julia Symonds outbloom
“Winning the Best Use of Amazon Ads at the 2024 UK Paid Media Awards is a tremendous honour for us at Fluid Marketplaces. It underscores our commitment to excellence and innovation in the digital marketplace, and celebrates our success in driving significant growth for our clients like Le Col. This accolade not only validates our strategic approach but also inspires us to continue pioneering in the ecommerce space."Adam Hindle Fluid
"Being recognised at the UK Paid Media Awards is the ultimate validation of Happy Yolk’s collaborative work with Pooky Lighting. Our laser-focused targeting, creativity, and comprehensive strategy generated top-notch leads and ROI, propelling our campaign into the spotlight as a worthy contender. We’re thrilled to be in the running and to be among so many great agencies." Happy Yolk
"We are thrilled to be nominated for not one, but two UK Paid Media Awards this year. Being a multi-award-winning agency only fuels our ambition to continue to outdo ourselves, pushing the boundaries of success and innovation in every campaign we deliver for our clients. Our aim to be the leading independent agency in the UK is clear, and we see these nominations as key milestones in our continuous journey towards industry leadership and recognition." Mabo