2020 Shortlist


Client-Led Campaign of the Year

The Judges’ decided not to announce a short list for this category, the winner will be announced on the night.

 

Biddable Agency Led Campaign of the Year

Sponsored by

Aira & Just Tyres – From local fitting centre to national tyre hero with a 354% revenue increase

Crafted & Frugi – Little Clothes, Big Growth

Evoluted PPC & Resin Bonded Aggregates – 462% YOY increase in revenue and 364% YOY increase in ROAS Over 6 Months

Impression & Magnet Expert

Mindshare & Three – CPA’s are nice, but was it really worth it?

Modern & Hyland – Google Optimisation for North America

Pufferr & New Bond Street Pawnbrokers

 

Paid Social Campaign of the Year

Sponsored by

Merkle & The Body Shop – The MotherBot Campaign

Mindshare – Mindshare proving that #PhonesAreGood

Mindshare & Three – CPA’s are nice, but was it really worth it?

Mindshare, Ford UK & GTB – Backbone of Britain

Mindshare, Ford UK & GTB – Ford’s Focus ST ‘Thrill-Therapy’

OPTS (Starcom powered by Performics) & Samsung Global – Taking the very first #SpaceSelfie

Samsung UK & Starcom powered by Performics – Love Island

The Social Shepherd & Beebombs

VOXI in partnership with Wavemaker – Love Island 2019

 

Display Campaign of the Year

Broadplace Advertising & Discount Landlord – Display Campaign of the Year

iCrossing and Trade & Invest Wales – Using DOOH to increase visibility in Japan

PushON & Hardsoft – Using Display Media to sweat Above the Line marketing.

Space & Time and Taylor Wimpey – Hyperlocal Footfall Drive

 

Paid Search Campaign of the Year

Core Optimisation & Eurochange – Growth and Profitability through Conversion Rate Led Targeting

Havas Media UK & giffgaff – Building a Network Together | Search Excellence by Havas Performance

Impression & Sterling Woodrow

Impression & e-days – Less Gives More

Modern & Hyland – Google Optimisation for North America

Merkle & National Accident Helpline – The Power of Bespoke Automation

Pour Moi & Propellernet – Lingerie for Every Body

Pufferr & New Bond Street Pawnbrokers

VOXI – Growth After Love Island

 

Travel / Leisure Campaign of the Year

Coast Digital & Go Ape – Brand video campaigns

Harvest Digital & Sziget – 2019 Sziget Festival

iCrossing & Visit Wales – Unlocking and growing new audiences

Mabo & Bannatynes

Semetrical & Ocean Florida – Operating as an Extension of an In-House Team

 

Retail Campaign of the Year

Broadplace Advertising & The Works – Retail Campaign of the Year

Circus PPC & Miele – Immer Besser, Forever Better

Crafted & Frugi – Little Clothes, Big Growth

Homebase & Havas Media UK – Feels Good to be Home | Homebase’s Performance Turnaround

Impression & Fashion Wallpaper – A David vs Goliath Story

Liberty Marketing & Happy Beds – We hit the target, and some.

Little Greene & CTI Digital – Targeted Advertising Throughout a Premium Purchase Journey

Mindshare – Mindshare proving that #PhonesAreGood

Mindshare & Three – CPA’s are nice, but was it really worth it?

Pour Moi & Propellernet – Lingerie for Every Body

 

Finance Campaign of the Year

Broadplace Advertising & Discount Landlord – Finance Campaign of the Year

Core Optimisation & NM Money – From Zero To Hero

iCrossing & Fidelity – A fresh approach to search, automation and targeting

iCrossing and Trade & Invest Wales – Using DOOH to increase visibility in Japan

Oban International & AXA – Global Healthcare: Keeping up with the Kids

Pufferr & New Bond Street Pawnbrokers

Starcom powered by Performics & Visa Germany – FIFA Women’s World Cup

The Media Image & Refinitiv – Rebrand and Restructure – Sustaining Efficiency at Scale for a New Brand

 

Hospitality Campaign of the Year

Core Optimisation & St James Hotel Mayfair – Book Direct & Save!

Crafted & Preferred Hotels & Resorts – Securing the booking with Facebook

ROAST & Café Rouge – Challenging ‘Price Primacy’ Yields Spectacular Results

 

Local Campaign of the Year

Aira & Just Tyres – From local fitting centre to national tyre hero with a 354% revenue increase

ami & Urban and Civic – Live different with Civic Living

Broadplace Advertising & Sandown Group

Honchō & Riverside Garden Centre – Golden Hour Black Friday success for local garden centre

Mabo & Simon Bailes – Local Campaign of The Year

Merkle & Warner Bros. – Measuring the value of out of home cinemagoers with offline conversion tracking

Republic of Media & The Scottish Government – Changing Risky Driving Behaviours

Semetrical & OnTheMarket – Mapping Thousands of Property Locations to a Unique Campaign Structure

Space & Time and Taylor Wimpey – Hyperlocal Footfall Drive

The Market & Mercedes-Benz Vans – Driving Success for a Network of Dealers

 

Charity Campaign of the Year

Republic of Media & Stop It Now / Police Scotland – Tackling Child Sexual Abuse

Salience for Crisis – A Christmas Campaign to End Homelessness

 

Best Integrated Biddable Campaign

ami & Urban and Civic – Live different with Civic Living

Broadplace Advertising & The Works – Best Integrated Biddable Campaign

Found & Hoppy – A Giant Leap in 2019

Loom Digital & Lifetime Training – Fitness Courses Conversion Campaign

MediaCom & PlayStation – Audience Integration Plus

Merkle & Twitter – Magpie: a 100% AI-driven multi-channel marketing campaign

Mindshare & Three – CPA’s are nice, but was it really worth it?

PushON & Hardsoft – Using Display Media to sweat Above the Line marketing.

Semetrical & Cloudflare – Adapting and Optimising Biddable Channels to Support a Growing Global Business

 

Best Use of LinkedIn Ads

Harvest Digital & Sommet – MBA Student Recruitment Campaign

Mindshare & Three – Mindshare showing that Three means business

Mindshare, Ford UK & GTB – Backbone of Britain

MVF – From Minus to a Million – How MVF Cracked LinkedIn

Rima Elchami, Mindshare & IBM – Rugby England campaign

OPTS (Starcom powered by Performics) & Samsung Global – Samsung Developer Conference

 

Best Use of Facebook / Instagram Ads

Crafted & Preferred Hotels & Resorts – Securing the booking with Facebook

Mindshare & Three – CPA’s are nice, but was it really worth it?

Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real-World Returns

Samsung Global & Starcom powered by Performics – #Spreadthelove with Millie Bobby Brown

Spark Foundry powered by Performics & Cineworld – Always On

Summit & Durex – Student Activation Campaign

The Social Shepherd & Beebombs

Wavemaker & Breitling – Superocean Surfer Squad

 

Shopping Ads Campaign of the Year

ForwardPMX – Thinking Laterally on Google Shopping with dunhill London

Honchō & Riverside Garden Centre – Golden Hour Black Friday success for local garden centre

Impression & Parker Brand – Tooling Up

Mabo & Decorative Mirrors

Mabo & JT Atkinson

Tale Digital & Kärcher UK – Making Smart Shopping Smarter

 

Best Use of Video

Brandwagon – A Wistia Original Series

Coast Digital & Go Ape – Brand video campaigns

Greenlight & Gap – Driving awareness and consideration of Gap’s Fall campaign with hyper-targeted video activity

Mindshare – Mindshare proving that #PhonesAreGood

Mindshare, Ford UK & GTB – Ford’s Focus ST ‘Thrill-Therapy’

OPTS (Starcom powered by Performics) & Samsung Global – Samsung Twin Cooling

Republic of Media & The Scottish Government – Breathtaking Roads for Scotland’s Bikers

 

Best Use of Data

B&Q & Merkle – Building Bridges

Core Optimisation & Eurochange – Growth and Profitability through Conversion Rate Led Targeting

Mabo & LittleLife – Best Use Of Data

MediaCom & Direct Line – Predicting Incremental Revenue Opportunities

Merkle & Sky – Putting the Customer First: Revising Sky’s Audience Strategy

Mindshare & Three – CPA’s are nice, but was it really worth it?

MVF – From Minus to a Million: How MVF Cracked LinkedIn

O2 & Havas Media UK – Data Driven Search Delivers for iPhone 11 Launch

 

Best Use of Attribution

Booster Box & Taboola – Markov Chains: how a Stochastic Attribution Model unlocked additional growth

Mabo & Boomf

Merkle & Estee Lauder – An EMEA first hybrid attribution solution using data-driven attribution from Google and Facebook

Mindshare & Three – CPA’s are nice, but was it really worth it?

R.O.EYE – SingleView: Disrupting the global media attribution market

Samsung UK & Starcom powered by Performics & Digitas – Smart Data for Smartphone

 

Best Use of Automation

B&Q & Merkle – Extreme Weather for Extreme Results

Broadplace Advertising & Sandown Group

Gravytrain & ROTA – App Promotion 2019

Havas Media UK, Sprinklr & O2 – Rugby World Cup 2019

Mabo & Lifestyle Fitness

Mabo & Shuperb

Merkle & Twitter – Magpie: a 100% AI-driven multi-channel marketing campaign

Pufferr & New Bond Street Pawnbrokers

Reprise & LV= – More is Less

 

Paid Search Technology of the Year

Adthena – Whole Market View

ForwardPMX – ShelfShare

Kenshoo – Kenshoo Search

Marin Software – MarinOne

Productsup

Ruler Analytics – Closed Loop Marketing Attribution

Squared.io – Audit & Automation for Google Ads

 

Social Technology of the Year

The Judges’ decided not to announce a short list for this category, the winner will be announced on the night.

 

Innovation Award

Adthena – Smart Monitor

CampaignHero – The App That Helps You Grow Your Business Online

ForwardPMX – ShelfShare

Kenshoo – Kenshoo Ecommerce

Mindshare, M&S Food & BlueRobot – M&S Food Britain’s Got Talent partnership

R.O.EYE – SingleView: Disrupting the global media attribution market

Squared.io – Audit & Automation for Google Ads

 

Small Biddable Agency of the Year (Under 25 employees)

Sponsored by

Cedarwood Digital

Honchō

Pufferr

Semetrical

Thunderbolt Digital

We Influence

 

Large Biddable Agency of the Year (26+ employees)

Crafted

ForwardPMX

Genie Goals

Impression

Mabo

The Media Image

 

Rising Star of the Year (Under 25)

Jazzmin Berry – CampaignHero

Callum Doolan – Thunderbolt Digital

Jack Grantham – Honchō

Xiao Lei Xiao – CampaignHero

Tom McGovern – Starcom / Performics

Jamie Richter – Vodafone