2020 Shortlist


Client-Led Campaign of the Year

The Judges’ decided not to announce a short list for this category, the winner will be announced on the night.

 

Biddable Agency Led Campaign of the Year

Aira & Just Tyres – From local fitting centre to national tyre hero with a 354% revenue increase

Crafted & Frugi – Little Clothes, Big Growth

Evoluted PPC & Resin Bonded Aggregates – 462% YOY increase in revenue and 364% YOY increase in ROAS Over 6 Months

Impression & Magnet Expert

Mindshare & Three – CPA’s are nice, but was it really worth it?

Modern & Hyland – Google Optimisation for North America

Pufferr & New Bond Street Pawnbrokers

 

Paid Social Campaign of the Year

Merkle & The Body Shop – The MotherBot Campaign

Mindshare – Mindshare proving that #PhonesAreGood

Mindshare & Three – CPA’s are nice, but was it really worth it?

Mindshare, Ford UK & GTB – Backbone of Britain

Mindshare, Ford UK & GTB – Ford’s Focus ST ‘Thrill-Therapy’

OPTS (Starcom powered by Performics) & Samsung Global – Taking the very first #SpaceSelfie

Samsung UK & Starcom powered by Performics – Love Island

The Social Shepherd & Beebombs

VOXI – Love Island 2019

 

Display Campaign of the Year

Broadplace Advertising & Discount Landlord – Display Campaign of the Year

iCrossing and Trade & Invest Wales – Using DOOH to increase visibility in Japan

PushON & Hardsoft – Using Display Media to sweat Above the Line marketing.

Space & Time and Taylor Wimpey – Hyperlocal Footfall Drive

 

Paid Search Campaign of the Year

Bind & TyresOnTheDrive.com – Using paid search to sell more tyres & save the planet

Core Optimisation & Eurochange – Growth and Profitability through Conversion Rate Led Targeting

Havas Media UK & giffgaff – Building a Network Together | Search Excellence by Havas Performance

Impression & Sterling Woodrow

Impression & e-days – Less Gives More

Modern & Hyland – Google Optimisation for North America

Merkle & National Accident Helpline – The Power of Bespoke Automation

Pour Moi & Propellernet – Lingerie for Every Body

Pufferr & New Bond Street Pawnbrokers

VOXI – Life After Love Island

 

Travel / Leisure Campaign of the Year

Coast Digital & Go Ape – Brand video campaigns

Harvest Digital & Sziget – 2019 Sziget Festival

iCrossing & Visit Wales – Unlocking and growing new audiences

Mabo & Bannatynes

Semetrical & Ocean Florida – Operating as an Extension of an In-House Team

 

Retail Campaign of the Year

Broadplace Advertising & The Works – Retail Campaign of the Year

Circus PPC & Miele – Immer Besser, Forever Better

Crafted & Frugi – Little Clothes, Big Growth

Homebase & Havas Media UK – Feels Good to be Home | Homebase’s Performance Turnaround

Impression & Fashion Wallpaper – A David vs Goliath Story

Liberty Marketing & Happy Beds – We hit the target, and some.

Little Greene & CTI Digital – Targeted Advertising Throughout a Premium Purchase Journey

Mindshare – Mindshare proving that #PhonesAreGood

Mindshare & Three – CPA’s are nice, but was it really worth it?

Pour Moi & Propellernet – Lingerie for Every Body

 

Finance Campaign of the Year

Broadplace Advertising & Discount Landlord – Finance Campaign of the Year

Core Optimisation & NM Money – From Zero To Hero

iCrossing & Fidelity – A fresh approach to search, automation and targeting

iCrossing and Trade & Invest Wales – Using DOOH to increase visibility in Japan

Oban International & AXA – Global Healthcare: Keeping up with the Kids

Pufferr & New Bond Street Pawnbrokers

Starcom powered by Performics & Visa Germany – FIFA Women’s World Cup

The Media Image & Refinitiv – Rebrand and Restructure – Sustaining Efficiency at Scale for a New Brand

 

Hospitality Campaign of the Year

Core Optimisation & St James Hotel Mayfair – Book Direct & Save!

Crafted & Preferred Hotels & Resorts – Securing the booking with Facebook

ROAST & Café Rouge – Challenging ‘Price Primacy’ Yields Spectacular Results

 

Local Campaign of the Year

Aira & Just Tyres – From local fitting centre to national tyre hero with a 354% revenue increase

ami & Urban and Civic – Live different with Civic Living

Broadplace Advertising & Sandown Group

Honchō & Riverside Garden Centre – Golden Hour Black Friday success for local garden centre

Mabo & Simon Bailes – Local Campaign of The Year

Merkle & Warner Bros. – Measuring the value of out of home cinemagoers with offline conversion tracking

Republic of Media & The Scottish Government – Changing Risky Driving Behaviours

Semetrical & OnTheMarket – Mapping Thousands of Property Locations to a Unique Campaign Structure

Space & Time and Taylor Wimpey – Hyperlocal Footfall Drive

The Market & Mercedes-Benz Vans – Driving Success for a Network of Dealers

 

Charity Campaign of the Year

Republic of Media & Stop It Now / Police Scotland – Tackling Child Sexual Abuse

Salience for Crisis – A Christmas Campaign to End Homelessness

 

Best Integrated Biddable Campaign

ami & Urban and Civic – Live different with Civic Living

Broadplace Advertising & The Works – Best Integrated Biddable Campaign

Found & Hoppy – A Giant Leap in 2019

Loom Digital & Lifetime Training – Fitness Courses Conversion Campaign

MediaCom & PlayStation – Audience Integration Plus

Merkle & Twitter – Magpie: a 100% AI-driven multi-channel marketing campaign

Mindshare & Three – CPA’s are nice, but was it really worth it?

PushON & Hardsoft – Using Display Media to sweat Above the Line marketing.

Semetrical & Cloudflare – Adapting and Optimising Biddable Channels to Support a Growing Global Business

 

Best Use of LinkedIn Ads

Harvest Digital & Sommet – MBA Student Recruitment Campaign

Mindshare & Three – Mindshare showing that Three means business

Mindshare, Ford UK & GTB – Backbone of Britain

MVF – From Minus to a Million – How MVF Cracked LinkedIn

Rima Elchami, Mindshare & IBM – Rugby England campaign

OPTS (Starcom powered by Performics) & Samsung Global – Samsung Developer Conference

 

Best Use of Facebook / Instagram Ads

Crafted & Preferred Hotels & Resorts – Securing the booking with Facebook

Mindshare & Three – CPA’s are nice, but was it really worth it?

Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real-World Returns

Samsung Global & Starcom powered by Performics – #Spreadthelove with Millie Bobby Brown

Spark Foundry powered by Performics & Cineworld – Always On

Summit & Durex – Student Activation Campaign

The Social Shepherd & Beebombs

Wavemaker & Breitling – Superocean Surfer Squad

 

Shopping Ads Campaign of the Year

ForwardPMX – Thinking Laterally on Google Shopping with dunhill London

Honchō & Riverside Garden Centre – Golden Hour Black Friday success for local garden centre

Impression & Parker Brand – Tooling Up

Mabo & Decorative Mirrors

Mabo & JT Atkinson

Tale Digital & Kärcher UK – Making Smart Shopping Smarter

 

Best Use of Video

Brandwagon – A Wistia Original Series

Coast Digital & Go Ape – Brand video campaigns

Greenlight & Gap – Driving awareness and consideration of Gap’s Fall campaign with hyper-targeted video activity

Mindshare – Mindshare proving that #PhonesAreGood

Mindshare, Ford UK & GTB – Ford’s Focus ST ‘Thrill-Therapy’

OPTS (Starcom powered by Performics) & Samsung Global – Samsung Twin Cooling

Republic of Media & The Scottish Government – Breathtaking Roads for Scotland’s Bikers

 

Best Use of Data

B&Q & Merkle – Building Bridges

Bind & TyresOnTheDrive – Using routing data to sell more tyres & save the plane

Core Optimisation & Eurochange – Growth and Profitability through Conversion Rate Led Targeting

Mabo & LittleLife – Best Use Of Data

MediaCom & Direct Line – Predicting Incremental Revenue Opportunities

Merkle & Sky – Putting the Customer First: Revising Sky’s Audience Strategy

Mindshare & Three – CPA’s are nice, but was it really worth it?

MVF – From Minus to a Million – How MVF Cracked LinkedIn

O2 & Havas Media UK – Data Driven Search Delivers for iPhone 11 Launch

 

Best Use of Attribution

Booster Box & Taboola – Markov Chains: how a Stochastic Attribution Model unlocked additional growth

Mabo & Boomf

Merkle & Estee Lauder – An EMEA first hybrid attribution solution using data-driven attribution from Google and Facebook

Mindshare & Three – CPA’s are nice, but was it really worth it?

R.O.EYE SingleView – Uncovering the value of media

Samsung UK & Starcom powered by Performics & Digitas – Smart Data for Smartphone

 

Best Use of Automation

B&Q & Merkle – Extreme Weather for Extreme Results

Broadplace Advertising & Sandown Group

Gravytrain & ROTA – App Promotion 2019

Havas Media UK, Sprinklr & O2 – Rugby World Cup 2019

Mabo & Lifestyle Fitness

Mabo & Shuperb

Merkle & Twitter – Magpie: a 100% AI-driven multi-channel marketing campaign

Pufferr & New Bond Street Pawnbrokers

Reprise & LV= – More is Less

 

Paid Search Technology of the Year

Adthena – Whole Market View

ForwardPMX – ShelfShare

Kenshoo – Kenshoo Search

MarinOne – Marin Software

Productsup

Ruler Analytics – Closed Loop Marketing Attribution

Squared.io – Audit & Automation for Google Ads

 

Social Technology of the Year

The Judges’ decided not to announce a short list for this category, the winner will be announced on the night.

 

Innovation Award

Adthena – Smart Monitor

CampaignHero – The App That Helps You Grow Your Business Online

ForwardPMX – ShelfShare

Kenshoo – Kenshoo Ecommerce

Mindshare, M&S Food & BlueRobot – M&S Food Britain’s Got Talent partnership

R.O.EYE SingleView – Disrupting the global media attribution market

Squared.io – Audit & Automation for Google Ads

 

Small Biddable Agency of the Year (Under 25 employees)

Cedarwood Digital

Honchō

Pufferr

Semetrical

Thunderbolt Digital

We Influence

 

Large Biddable Agency of the Year (26+ employees)

Crafted

ForwardPMX

Genie Goals

Impression

Mabo

The Media Image

 

Rising Star of the Year (Under 25)

Jazzmin Berry – CampaignHero

Callum Doolan – Thunderbolt Digital

Jack Grantham – Honchō

Xiao Lei Xiao – CampaignHero

Tom McGovern – Starcom / Performics

Jamie Richter – Vodafone