2021 Shortlist


Biddable Agency Led Campaign Of The Year

Anicca Digital & NHS – Using paid media to ensure participation from minority and “hard-to-reach” communities for a new hospital

Digital Ethos & Swift Direct Blinds – A Swift Increase in Sales

Glass Digital & Denby – Google Ads Campaign

Liberty Marketing & Pure Property Finance – Unlocking Search Innovation During a Lockdown

Semetrical & OnTheMarket – Climbing the Paid Media Property Ladder

 

Paid Social Campaign Of The Year

Anicca Digital & NHS – Using paid media to ensure participation from minority and “hard-to-reach” communities for a new hospital

Canine Critics by Canine Cottages (part of The Travel Chapter)

Loud Mouth Media & GT Omega – Stay Ahead of the Game

Reload Digital & Emma Bridgewater – ‘Feels Like Home’ campaign

Sage – #BossIt2021

Space & Time and OceanSaver – Plastic Free July

Starcom & Samsung – #DanceAwesome TikTok Challenge

Starcom & Samsung – #FromMyWindow Galaxy S20 Launch

Starcom & Samsung – #SayYesToGalaxyBuds

Vodafone – iPhone 12 Launch

 

Display Campaign Of The Year

Aira & Hagerty – Reaching The ‘Ones Who Got Away’ With Discovery Ads

Vodafone – Vodafone Black Friday

 

Shopping Ads Campaign Of The Year

Digital Ethos & VIP Bottles – Making Every Shot Count

Exceed & Berry Bouquets – Eating Up The Competition

Glass Digital & Denby – Google Shopping Campaign

Groundswell & Donaghy Bros – Maximising Profit via Google Shopping

Impression & Topps Tiles – Topp of the Shopps

Ortus & Moda in Pelle – Best Foot Forward

 

Paid Search Campaign Of The Year

Clicky Media & Toad Hall Cottages – Record leap in growth

DemandMore & Pure Sports Medicine – Boosting enquiries for London’s leading sports medicine chain

Digital Ethos & Swift Direct Blinds – A Swift Increase in Sales

Glass Digital & Denby – Google Ads Campaign

Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers

Liberty Marketing & Pure Property Finance – Unlocking Search Innovation During a Lockdown

OMD UK & SSE – Search Innovation in 2020

Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.

SINE Digital – Cool Camping 2020

Travel Chapter (home of Holidaycottages.co.uk) – The Search for Success

 

Travel / Leisure Campaign Of The Year

Aria Resorts & Launch Online – Selling holidays in a pandemic

OMD UK & Caravan & Motorhome Club – 2020: Thriving in a COVID Crisis

 

Retail Campaign Of The Year

DemandMore & Tech 21 – Driving performance for a global phone protection brand

Digital Ethos & Swift Direct Blinds – A Swift Increase in Sales

Digital Ethos & VIP Bottles – Making Every Shot Count

Enjoy Digital & Mattress Next Day – Cashing in on a good night’s sleep

Neo Media World & Nestlé – Carnation Digital Transformation: For Old Times Bake

Glass Digital & Denby – Google Ads Campaign

Groundswell & Donaghy Bros – Maximising Profit via Google Shopping

Havas Media & giffgaff – Driving Online Growth Through Best in Class Tech Maturity

Impression & Abigail Ahern – Black Friday: A Premium Promotion

Loud Mouth Media & Harry Corry – Curtains up on incredible online sales growth

 

Finance Campaign Of The Year

Impression & Marmalade – Driving in the right direction for growth

Liberty Marketing & Pure Property Finance – Unlocking Search Innovation During a Lockdown

OMD UK & Barclays – Barclays LifeSkills

Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.

 

Local Campaign Of The Year

Anicca Digital & NHS – Using paid media to ensure participation from minority and “hard-to-reach” communities for a new hospital

MRS Digital & Shuttercraft – One Brand, 23 Successful Businesses

Broadplace Advertising for Sandown Group

DemandMore & Harvey Jones – Breaking Records

 

Charity Campaign Of The Year

Havas Media & giffgaff – giffgaff Black Friday 2020

OMD UK & NSPCC– Letter From Santa

Route Agency & The Union – Advancing prevention during adversity

Starcom & Choose Love – Choose Love This Christmas

Starcom & Kraft Heinz – Heinz | Magic Breakfast

Starcom, Purpose & United Nations; Verified – Tackling Misinformation: the COVID-19 Infodemic

 

Best Integrated Biddable Campaign

Adido & Ordnance Survey – Record breaking revenues

Anicca Digital & NHS – Using paid media to ensure participation from minority and “hard-to-reach” communities for a new hospital

Exceed & Berry Bouquets – Eating Up The Competition

Glass Digital & Denby – Google Ads Campaign

Itineris & RAF Museum – Christmas Ecommerce Campaign

Loud Mouth Media & BES – Fixing a leaky search strategy

OMD UK & McDonald’s – Global My McDonald’s App

Republic of Media, The Scottish Government & Parent Club – Here For You

Space & Time and Taylor Wimpey – Not all housebuilders are equal

Wavemaker & Bungie – Destiny 2: Beyond Light Launch

 

Best Use Of Linkedin Ads

Admincontrol & Modern – The Secret Success of Boards

Aira & Intentionet – Building Connections & Conversions Via Linkedin Ads

 

Best Use Of Facebook / Instagram Ads

Anicca Digital & NHS – Using paid media to ensure participation from minority and “hard-to-reach” communities for a new hospital

Broadplace Advertising for Indulge Yourself – The Good Food Network

Fluid Commerce & Lakeland Leather – Autumn/Winter Product Launch

Starcom & ASICS – Winning the UK’s Race for Freedom

 

Best Use Of Amazon Ads

Fluid Commerce & SousVideTools

Havas Market & Pernod Ricard UK – Raise A Glass To Accelerated Amazon Growth

Starcom & Samsung – Gaming Monitors

Vodafone & Tajj Zeb – VOXI BAU

 

Best Use Of Snapchat Ads

Havas Media & BBC – Little Mix, The Search

Vodafone In-House Biddable Team & VOXI – Be Endless

 

Best Use Of Tiktok Ads

Havas Media & O2 & VCCP – O2 Bubl Dance

Impression & Marmalade – Test Driving Tik Tok Ads

Sage – #BossIt2021

 

Best Use Of Video

MVF – Audiologist Animation

Neo Media World & Sage – Sage Boss It Winter Sale

 

Best Use Of Data

Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaites Success

Incubeta & Superdrug – A Cut Above the Competition

MediaCom & Tesco – Making more digital decisions powered by first party data

MVF – Matched Percentage

Neo Media World & Mazda UK – The Engine Driving Bidding Efficiencies and Sales Through Lead Scoring

Ortus & Moda in Pelle – Best Foot Forward

Semetrical & OnTheMarket – Using Automation, Data Feeds & Big Data To Grow a Leading UK Property Portal

StrategiQ & Jacada Travel – Don’t Stop Believing: A Data-Driven Journey Out Of COVID

The British Council & Net Natives – Test, Learn, Action: How Brexit impacts European students’ study behaviours

Toolstation, Kinase & Kenshoo – Driving Growth By Bidding To Profitability, Not Revenue

 

Best Use Of Attribution

Jaywing & Mazda – Driving Marketing Efficiencies One Customer Journey At A Time

StrategiQ & Jacada Travel – Don’t Stop Believing: A Positive Attribution Journey

 

Best Use Of Automation

Digital Ethos & VIP Bottles – Making Every Shot Count

M.i. Media & 32Red – Hitting the jackpot with 32Red and 1st party data automation

OMD UK – Covid-19 Data Trend: Staying ahead of the curve

Pufferr with Hempfutures & New Bond Street Pawnbrokers

Space & Time and Countryside Properties – Using Scibids on programmatic campaigns

Spark Foundry – Settling The Biggest Debate In Search Marketing

Starcom & Samsung – Bid To Profit

 

Paid Search Technology Of The Year

MarinOne by Marin Software

Squared.io – Google Ads. Automated

TrueClicks – PPC Auditing & Monitoring built for Teams

 

Small Biddable Agency Of The Year (Under 25 Employees)

DemandMore

Fluid Commerce

Launch Online

Loud Mouth Media

Ortus

We Influence

 

Large Biddable Agency Of The Year (26+ Employees)

Impression

OMD UK Biddable Team

Semetrical

The Media Image

 

In-House Biddable Team Of The Year

Helping Hands – Marketing Team

Travel Chapter – Digital Media Team

 

Rising Star Of The Year (Under 25)

Jazzmin Berry – Campaign Hero

Lewis Dennett – Broadplace

Elliot Durham – Glass Digital

Erin Hobson – Broadplace