Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the Entry Essentails Page for more information on guidelines and entry fees.
Sector & Campaign Awards
Every industry and sector is different, not just in terms of business area, but in terms of rules, competition, tactics, and strategies that make you stand out from the crowd. In each sector-based category, judges will be examining the thinking, approach and implementation of campaigns that achieve business goals and outstanding results, whether that is through technical innovation, strategic use of data or creative use of content across media platforms.
Campaigns across social media have become an integral part of a campaign. Judges are looking for campaigns which demonstrate that social channels have been successful at delivering results.
Open to companies working in any industry vertical. Judges are looking for a campaign that has seen results from the use of search engines to drive clicks.
In a tough industry sector, when Judges are looking for a paid media campaign that has demonstrated no reservation in relation to creativity to drive bookings.
Local engagement can be essential to small and large businesses, if your campaign drove traffic the distance, Judges want to know what you did to achieve engagement and results.
Charity campaigns are about raising awareness and encouraging action in this category Judges want to see how you achieved outstanding engagement to drive donations.
Moving images and video have become an integral part of engaging targeted audiences. Judges want to understand your audience, your images and your paid spend results.
Judges want to understand how you utilised automation to speak to your audience, customise experience and maintain communication through use of omnichannel tactics.
Innovation & Technology Awards
These categories celebrate the innovative tech that is enhancing the way teams and agencies do business and achieve results. Judges are looking for game-changing tools, innovative technology that disrupts and improves working, and exceptional results.
Judges are looking for technology that solves paid media problems and supports teams to work effectively and efficiently and consequently drive profits.
Judges are looking for an innovative addition to the Paid Media industry, one that enhances the way teams and agencies work and achieve results.
Agency & Team Awards
Every agency and team face challenges, but it is how you overcome them to be triumphant that makes you great. Judges will consider company culture and employee development, quality of work, client wins and retention and growth and profitability. Entries include details of the team, evidence of exceptional work that is transformational and delivers exceptional results, ROI, team development, training opportunities and staff retention.
Your team is harbouring the talent of the future. Recognise and reward their work and contribution to your business and the paid media industry. Entrants must be under the age of 30 on the date of the awards ceremony.
“Thanks to our incredible clients for their ongoing support and our expert team for all their hard work over the years. These awards are a testament to their dedication and passion for growth.” Loud Mouth Media
“This award exemplifies everything we aim for at Digital Uncut – building data-driven campaigns that use technology in new and unique ways, while creatively thinking our way around every challenge thrown at us.” Digital Uncut
“This award serves as an attribute to the amazing work the team continuously achieves for our clients, something that is evident as we stand strong as a multi-award-winning agency.” Arke Agency
“Being nominated for a Paid Media Award validates the hard work and passion our team pours into each client and inspires us to continue pushing the boundaries of what’s possible in the world of paid media.” Aira
“Winning these awards would be a fantastic achievement for Coast Digital, but even being shortlisted is an incredible honour. It’s a true testament to our team’s hard work, dedication and passion to create strategic campaigns that drive remarkable results.” Coast Digital
“To win the UK Paid Media Awards would establish us as the go-to ecommerce growth agency for retailers that seek that hard-to-find mixture of knowledge, availability, efficiency, care and straight-forward advice and support.” Fluid Commerce