Categories


Please see the following descriptions for more information on each category:

Sector & Campaign Awards

Every industry and sector are different, not just in terms of business area, but in terms of rules, competition, tactics and strategies that make you stand out from the crowd. In each sector-based category, judges will be examining the thinking, approach and implementation of campaigns that achieve business goals and outstanding results, whether that is through technical innovation, strategic use of data or creative use of content across media platforms.

Client-Led Campaign of the Year

Judges are looking for a campaign where biddable media has delivered outstanding results that have exceeded objectives.

Biddable Agency Led Campaign of the Year

Judges are looking for a campaign where biddable media has led and delivered outstanding results that have exceeded objectives.

Paid Social Campaign of the Year

Judges are looking for a campaign where biddable media has targeted a specific audience to deliver outstanding results across multiple social media platforms.

Display Campaign of the Year

This award recognises the excellent use of images, video animation and text delivered across various end devices to deliver outstanding results.

Shopping Ads Campaign of the Year

If your biddable campaigns have driven traffic to purchase and checkout then Judges want to know how you achieved your outstanding success.

Paid Search Campaign of the Year

Search is an integral part of audience engagement and biddable success. Judges are looking for a campaign that has achieved search success that has exceeded expectation to achieve outstanding results.

Travel / Leisure Campaign of the Year

Judges are looking to reward campaigns in the travel and leisure industry which has broken through lockdown to engage an audience ready to fly!

Retail Campaign of the Year

Buy, buy, buy – if innovative biddable transactions led to retail baskets being filled, Judges want to hear how you did it.

Finance Campaign of the Year

Financial campaigns have many rules and regulations, judges are looking for campaigns that kept to them but broke records for engagement and results.

Hospitality Campaign of the Year

This has been a year of ups and downs, open and closed. If you have created biddable results that have made a difference to staying open, show the judges how you did it.

Local Campaign of the Year

Staying local! Judges want to hear about campaigns that have delivered outstanding results where location is key.

Charity Campaign of the Year

Charity campaigns are more than about money, they are about raising awareness and encouraging action. Judges want to see biddable success that has led to outstanding engagement.

Best Integrated Biddable Campaign

This award recognises outstanding use of multiple biddable media channels to deliver results that exceed expectation.

Best Use of LinkedIn Ads

Biddable excellence across LinkedIn ad campaigns are being rewarded by industry experts.

Best Use of Facebook / Instagram Ads

Biddable excellence across Facebook and Instagram ad campaigns are being rewarded by industry experts.

Best Use of Amazon Ads

Biddable excellence across Amazon ad campaigns are being rewarded by industry experts.

Best Use of Apple Search Ads

Biddable excellence across Apple Search ad campaigns are being rewarded by industry experts.

Best Use of Snapchat Ads

Biddable excellence across Snapchat ad campaigns are being rewarded by industry experts.

Best Use of TikTok Ads

Biddable excellence across TikTok ad campaigns are being rewarded by industry experts.

Best Use of Video

Video use across biddable channels can be an integral part of engagement and success. Judges want to hear about videos across biddable media channels that achieved excellent results.

Best Use of Data

Where would we be without data? Judges want to see data results used to drive biddable success.

Best Use of Attribution

Evaluation of key marketing touchpoints is essential for biddable success, what decisions did you make to determine what had the greatest impact?

Best Use of Automation

Automation can produce incredible results; this award recognises innovative use to deliver success.

Innovation / Technology Awards

Paid Search Technology of the Year

Judges want to recognise the UK’s leading Biddable Paid Search Technology.

Social Technology of the Year

An award to recognise the UK’s leading Biddable Social Technology.

Display Technology of the Year

An award to recognise the UK’s leading Biddable Display Technology.

Innovation Award

An award to recognise and reward innovation in biddable media.

Agency & Team

UK Biddable Media celebrates agencies and teams. Every agency and team face challenges, but it is how you overcome them to be triumphant that makes you great. Judges will consider company culture and employee development, quality of work, client wins and retention and growth and profitability. Entries include details of the team, evidence of exceptional work that is transformational and delivers exceptional results, ROI, team development, training opportunities and staff retention.

Small Biddable Agency of the Year (Under 25 employees)

Your team maybe small but you are brilliant at biddable and deserve this accolade to show the world you are the best in the business.

Large Biddable Agency of the Year (26+ employees)

You and the team are brilliant at biddable and deserve this accolade to show the world you are the best in the business.

In-House Biddable Team of the Year

You and the team are brilliant at biddable and deserve this accolade to show the world you are the best in-house.

Rising Star of the Year (Under 25)

Talent and innovation can be found in the new order. This award recognises the future and the people who make it bright. For media professionals under 25 years of age on 22 April 2021.