Categories


Please see the following descriptions for more information on each category:

Sector & Campaign Awards

Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client's goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content to achieve incredible results in Biddable. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.

Client-Led Campaign of the Year

Recognition of an outstanding campaign delivered by a brand which uses biddable media to deliver outstanding results.

Biddable Agency Led Campaign of the Year

Recognition of an outstanding campaign delivered by an agency which uses biddable media to deliver outstanding results.

Paid Social Campaign of the Year

Recognition of an outstanding paid social campaign which uses biddable media to deliver outstanding results.

Display Campaign of the Year

Recognition of an outstanding display campaign which uses biddable media to deliver outstanding results.

Paid Search Campaign of the Year

Recognition of an outstanding campaign which uses biddable media on social channels to deliver outstanding results.

Travel / Leisure Campaign of the Year

Recognition of an outstanding campaign in the travel / leisure sector which uses biddable media to deliver outstanding results.

Retail Campaign of the Year

Recognition of an outstanding campaign in the retail sector which uses biddable media to deliver outstanding results.

Finance Campaign of the Year

Recognition of an outstanding campaign in the finance sector which uses biddable media to deliver outstanding results.

Hospitality Campaign of the Year

Recognition of an outstanding campaign in the hospitality sector which uses biddable media to deliver outstanding results.

Local Campaign of the Year

Recognition of an outstanding local campaign sector which uses biddable media to deliver outstanding results.

Charity Campaign of the Year

Recognition of an outstanding campaign for a charity which uses biddable media to deliver outstanding results.

Best Integrated Biddable Campaign

Recognition of an outstanding integrated campaign which uses multiple biddable media channels to deliver outstanding results.

Best Use of LinkedIn Ads

Recognition of an outstanding LinkedIn ad campaign which delivers outstanding results.

Best Use of Facebook / Instagram Ads

Recognition of an outstanding Facebook / Instagram ad campaign which delivers outstanding results.

Shopping Ads Campaign of the Year

Recognition of an outstanding shopping ad campaign which delivers outstanding results in eCommerce.

Best Use of Video

Recognition of an outstanding campaign which uses video across biddable media channels to deliver outstanding results.

Best Use of Data

Recognition of a campaign which uses data effectively to deliver outstanding results.

Best Use of Attribution

Recognition of a campaign which uses attribution to deliver outstanding results.

Best Use of Automation

Recognition of a campaign which uses automation to deliver outstanding results.

Innovation / Technology Awards

Paid Search Technology of the Year

An award to recognise the UK’s leading Biddable Paid Search Technology.

Social Technology of the Year

An award to recognise the UK’s leading Biddable Social Technology.

Display Technology of the Year

An award to recognise the UK’s leading Biddable Display Technology.

Innovation Award

An award to recognise and reward innovation in biddable media.

Agency & Team

We want to celebrate all biddable agencies and teams regardless of their size and shape. Every agency and team face its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Judges will consider growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training in agency categories and for the in-house team judges are looking for details of the team, evidence of exceptional work that is transformational to the company and delivers exceptional results, ROI, team development and training and staff retention. If the team works with agencies to support their work, please detail these relationships.

Small Biddable Agency of the Year (Under 25 employees)

An award to recognise and reward the UK’s best small biddable agency.

Large Biddable Agency of the Year (26+ employees)

An award to recognise and reward the UK’s best large biddable agency.

In-house Biddable Team of the Year

An award to recognise the outstanding Biddable Media Team of the Year.

Rising Star of the Year (Under 25)

An award to recognise and reward a talented young biddable media professional 25 years or under on 19 March 2020.