The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.
Liang Chen is the Head Of SEO at Premier Inn responsible for all things organic acquisition. Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices across the UK and in Germany. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov, and are highly recommended by TripAdvisor at many locations.
Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online organically having previously held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.
Having started off her digital career client side over a decade ago, Arianne has worked for both agencies and brands in-house, specialising in all things paid search. She is now back agency side supporting on biddable media digital strategy. A regular on the conference scene, she's also an editor and contributor at popular site State of Digital.
Tom’s current position is Head of Paid Media for Lounge Underwear. Lounge Underwear are leading Global campaigns across Facebook, Instagram, YouTube & Snapchat. Tom started his career at Latitude where he worked on global betting brands managing 7 figure annual budgets. Tom has previously held positions such has Global Head of Paid at Social Chain. In this role he worked with some of the biggest brand in the world, included Coca Cola x World Cup, Apple, Superdry, boohoo and Thomas Cook.
As head of social for Wolfgang Digital, Roisin has her finger on the rapidly beating pulse of Facebook, Twitter, Instagram, Pinterest and beyond. She has a passion for social media strategy, in particular how to integrate social into all channels online & offline.
Roisin’s work has won multiple Irish & International awards including ‘Best Social Media’ at the Digital Media Awards 2017 & 2018, and ‘Best Use of data’ at the Drum Awards in the UK 2018 and ‘Best integration of search into cross-channel marketing’ at the Landy awards in Seattle 2018. Roisin also has 6 case studies published by Facebook, Twitter and Pinterest, two of which were the first in Ireland (Pinterest & Twitter).
Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance Marketing, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practice
Ciaran joined Wolfgang Digital in 2011 as a PPC trainee. He was the third employee at the time.
3 months later Ciaran moved from the traineeship into a full time position, managing PPC campaigns for some of Ireland's biggest brands (Kilkenny Shop and Louis Copeland) as well as internationally recognised brands like Zurich Life. W
Ciaran has since moved into a Director's role in Wolfgang jointly overseeing Recruitment and Training with the objective of identifying and delivering the next generation of award winning marketers at Wolfgang Digital.
He has spoken on PPC at a number of Irish and European events:
3XE - one of Ireland's premier digital marketing conferences
The Marketing Festival - a digital marketing conference that changes country annually and one of the bets quality conferences I have attended
PPC Masters - a two language PPC focused conference in Berlin
Friends of Search - an IAB supported search conference in Amsterdam
Jon is an experienced leader within the digital marketplace with over 19 years'Â experience and has demonstrated dedication to the industry over his career âÂÂ which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl as Chief Growth Officer. He has experience in paid search since its inception, and also worked heavily in SEO, display and paid social over the years. This diverse range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry. Jon is active in the search community and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)
Luis Navarrete-Gomez is the Global Head of Search Marketing for The LEGO Group. Based in London, he is responsible for all SEO and Paid Search activity for LEGO. Luis has over 15 years' Digital Marketing experience in helping corporations use the web to drive online visibility and generate leads that have resulted in new business online.
Kian is the Paid Media Executive within the Money branch of Inchora. With a deep love for all things biddable, he spent the first few years of his career in both agency and client-side roles firming up the foundations of his skillset. Now plying his trade in the high-flying world of financial services, he specialises in driving optimal lead-gen performance across Inchora’s online advertising.
Samantha Noble is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros 'Most Influential PPC Experts' list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.
Ned is an experienced, imaginative, and enthusiastic entrepreneur and digital marketing consultant. Before launching, developing and successfully exiting a digital consultancy in Copenhagen (Denmark), he had benefitted from both in-house and agency experience creating, executing and managing international digital marketing campaigns. Specialisms are chiefly SEO, PPC and Conversion Rate Optimisation (CRO) but also incredibly proficient in Web Analytics, Social Media and Digital Strategy Development.
Oscar Romero is a results driven marketing specialist with over 15 years’ experience in both client and agency-side roles. In his career, he has been responsible for the strategic marketing of all digital channels, including Search, Social and Programmatic Video.
Oscar is currently Managing Partner for Performics, a leading performance marketing practice in the Publicis Media Group, servicing Spark Foundry clients. In this role, Oscar leads a team of over a hundred performance marketing experts across a range of disciplines. Over the past three years the team have won 18 specialist awards including the prestigious Grand Prix at the Performance Marketing Awards. Oscar began his first role in 2000 as an SEO consultant, working for small and medium-sized companies, and has since held roles at PDV, Hewlett Packard and I-Level. His performance media experience spans a wide range of verticals, including FMCG, Retail, Financial Services, Travel, Telecoms, Automotive and Pharma.
Now at Performics | Spark Foundry (Publicis Media), Oscar is an avid believer that innovation is pivotal to delivering strong client results. Over the years, he has had the opportunity to challenge existing paradigms by developing award winning performance media strategies for globally recognised companies, including P&G, Samsung, Skyscanner, Honda, UBS, ASICS, GSK and more.
Cristina started her career in Biddable Media before the two words were put together in this context. She has held senior leadership positions in agencies and brands always with an eye on the latest international technology and media trends. In her role at MotorK, she is using her experience to help to digitise the automotive industry for now in the EMEA region.
Every day, hundreds of dealers and the major automotive brands use MotorK’s cloud-based technology to drive their business.
#biddablemedia #technology #results
Claire has 16 years’ experience of working in digital across everything from PPC – display – programmatic – native – paid social, strategy and tracking bringing it all together. She is nerdy by nature and a logical, flexible, passionate professional who is driven by results. She loves putting a good strategy together using her audiences’ first approach to ensure that her ads are relevant and so are welcomed and actioned. Claire is very excited about the new generation of personalised ads at a scale that makes all of this possible alongside the multivariate testing of creative which means we’re always driving the best performance. Deploying this across the programmatic exchanges and seeing results is what gets Claire up in the morning (apart from my 2 and 4-year-old kids!)
Emily van Lierop
Hailing from South Africa, Emily’s been in London for 13 years. Her first three years were spent in digital start-ups, before moving agency-side to hone her biddable skills. She’s spent the last ten years working with top clients in the FMCG, Auto, Finance, Travel and Telco verticals within Publicis, Dentsu Aegis, WPP and now Omnicom Group. Emily is currently the PHD Global Lead for Volkswagen across Search and Social, ensuring that all 27 in-market teams uphold the same data-lead, audience-first approach being drummed out from her central team. Her passion for driving digital best practice and innovation has most recently seen her presenting at regional gatherings in New York, Singapore and Barcelona; bringing together Volkswagen clients and agencies to improve their digital approach. Her previous post saw her leading a team of 40 performance specialists. Outside of work she’s generally outside of London – her ambition to see the world is gradually being realised, with 60 countries visited so far (and many to go!).
Having led PushON for 12 years, in 2017 Simon transitioned from Managing Director to Business Strategy Director where he could apply his considerable experience in the digital transformation to PushONs digital consultancy service. Simon has spent more than two decades operating within the digital sector, initially in a corporate environment, before becoming embroiled in the early days of the Manchester digital community. Alongside his business partner, Roy Wilding, he pivoted PushON out of an incarnation of a previous successful digital business. Steady planned growth has seen the business gain recognition as one of the North West's leading eCommerce agencies. The business expertise in eCommerce development and its particular skill with online marketing has led to a raft of peer-reviewed award wins throughout the North West, UK and Europe. Simon also has a reputation for 'sticking his oar in' to drive the digital sector forward. He is a council member for Manchester Digital, lectures at local universities and was a founder of SASCon, the infamously expert digital marketing conference. He speaks at events, organises events and largely keeps himself busy both in the sector and in the community. He has four children available to keep him stressed and is the gofer for a local under 10s football team. When he finds the time to go out, you'll most likely find him seeing a loud band somewhere.