Matthew Lawson | Chief Digital Officer | Ribble Cycles
Matthew ex AO.com, from post-start-up to post IPO (nearly 8 years), successfully doing many roles across the entire eCommerce space. From SEO to Social and was doing CRO before it was even a thing.
He then took an eCommerce Director role at Loveholidays.com which was again just post-startup 2 to 3 year-old business with a remit to step-change a small digital team into a world-class in house digital team capable of taking on some of the established players.
Matthew has also undertaken many advisory roles along the way, mainly for SaaS and agencies businesses. Finally where he is now, a digital transformation role for what was a newly VC back direct to consumer bike manufacturer and cycling retailer Ribble Cycles. So collectively a good 15 years in eCommerce.