Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below.

These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. After a judging session, the shortlist will be announced on Friday 19 March 2021.

Judges will meet to discuss the highest scoring entries and then agree on the winner for each category. The winners will be announced on Thursday 22 April 2021 at the virtual awards ceremony.

The awards will be judged by some of the biggest names in digital and search marketing on our judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between December 2019 – February 2021.

12 FEBRUARY

Early Bird Close

26 FEBRUARY

Entry Deadline

17 MARCH

Judging Session

19 MARCH

Shortlist Announced

22 APRIL

Virtual Awards Ceremony

Criteria

CAMPAIGN AWARDS


The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

•   Total budget

•   Objectives

•   Strategy & target audience

•   Creativity & implementation

•   Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

INNOVATION / TECHNOLOGY AWARDS


The judges will be looking for a clear description of an outstanding innovation or technology, with indication of budget. Judges will be looking for new features / tools added in the last twelve months. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

•   Total Budget

•   Overview of the innovation / technology

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

In addition to the above, judges will utilise the log in & password provided to mark the following:

•  The usability/functionality of the product

•  The effectiveness and performance of the product

 

TEAM / AGENCY / INDIVIDUAL AWARDS


Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

•   Details of the team / agency / individual

•   Agency / individual objectives

•   Recent achievements

•   Challenges

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

RISING STAR OF THE YEAR


Entries for the Rising Star of the Year category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony of 22 April 2021.

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.

Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.

Awards Trust Mark

Awards Trust Mark

The UK Biddable Media Awards has been awarded an Awards Trust Mark by The Independent Awards Standards Council.

The Awards Trust Mark scheme is a not-for-profit accreditation programme run by The Independent Awards Standards Council with the goal of, as the name suggests, enhancing trust between those entering awards schemes, and the organisations running them.

The scheme is already raising standards in the industry, and we would encourage everyone entering awards to encourage organisers to commit to the code of conduct and thus earn an Awards Trust Mark.