Criteria
CAMPAIGN AWARDS
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
INNOVATION / TECHNOLOGY AWARDS
The judges will be looking for a clear description of an outstanding innovation or technology, with indication of budget. Judges will be looking for new features / tools added in the last twelve months. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Total Budget
• Overview of the innovation / technology
• Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
In addition to the above, judges will utilise the log in & password provided to mark the following:
• The usability/functionality of the product
• The effectiveness and performance of the product
TEAM / AGENCY / INDIVIDUAL AWARDS
Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach. Judges will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Details of the team / agency / individual
• Agency / individual objectives
• Recent achievements
• Challenges
• Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
RISING STAR OF THE YEAR
Entries for the Rising Star of the Year category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony of 22 April 2021.
Confidentiality
All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.
Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.
Awards Trust Mark
The UK Biddable Media Awards has been awarded an Awards Trust Mark by The Independent Awards Standards Council.
The Awards Trust Mark scheme is a not-for-profit accreditation programme run by The Independent Awards Standards Council with the goal of, as the name suggests, enhancing trust between those entering awards schemes, and the organisations running them.
The scheme is already raising standards in the industry, and we would encourage everyone entering awards to encourage organisers to commit to the code of conduct and thus earn an Awards Trust Mark.