Previous Judges

The UK Biddable Media Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:

Head judges

Jon Myers


Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.


Dawn Anderson | Managing Director | Bertey

Dawn Anderson is a cross channel digital marketing strategist with a specialism in SEO. She runs Bertey, which is a boutique digital marketing agency in Manchester and also lectures on search and digital strategy at Manchester Metropolitan University. Dawn also supervises Masters students undertaking their dissertation studies in the subject of digital strategy. Dawn has been in the SEO and digital marketing industry since 2007 and regularly speaks at conferences and events around the world. Dawn is also a trainer with General Assembly.

Jim Banks | CEO | Spades Media

Jim is the CEO of Spades Media and the founder of an online community for media buyers at every stage of their career in media buying. Jim has been a biddable media buyer for the past 20 years and worked in-house as well as agency side. He’s helped over a thousand businesses unlock the challenges of scaling their biddable media efforts. Jim is a regular fixture on the judging panel at the UK, European, MENA and US Search awards and is a returning judge for the 2020 Biddable Media Awards. Never one to shy away from giving a differing opinion on what constitutes award-winning entries to other judges, Jim enjoys critiquing entries at the Awards and seeing what the biddable media community thinks is worthy of winning.

Liang Chen | Senior SEO Manager | Premier Inn

Liang Chen is the Head Of SEO at Premier Inn responsible for all things organic acquisition. Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices across the UK and in Germany. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov, and are highly recommended by TripAdvisor at many locations. Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online organically having previously held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.

Tom Cox | Performance Marketing Manager

Tom joined active nutrition brand BULK POWDERS® in 2013, progressing from Digital Marketing Executive to Performance Marketing Manager for the UK & Republic of Ireland markets. Specialising in Paid Search and Paid Social, Tom has experience across many online channels, helping to drive strong new customer acquisition growth every year, for the brand fueling heavyweight boxer Anthony Joshua.

Arianne Donoghue | Associate Director, Digital Strategy | Edit

Arianne is Edit’s Associate Director of Digital Strategy, helping clients solve their business problems through marketing, technology and data. Having worked for some of the biggest agencies and brands in the country, Arianne won the UK Search Personality of the Year Award at the 2019 UK Search Awards and in 2019 was listed as one of PPC Hero's "Top 50 PPC Influencers". Also involved with initiatives to promote diversity and inclusion in digital, Arianne is a regular industry speaker and trainer at digital events across the country

Michael Fenlon | Founder | SurgeIQ

Michael Fenlon is a Paid Media expert who has extensive experience working in some of the most challenging markets, including but not limited to iGaming, social media gaming, travel and e-commerce. Michael has recently founded his own digital agency, Surge iQ; with the goal of applying his deep knowledge of performance marketing and commercially driven strategies to help clients get optimum results and returns on their digital campaigns

Emma Forward | Freelance eCommerce Consultant |

Emma is a platform-agnostic, independent eCommerce consultant with over 10 years' experience in eCommerce. She's project managed a number of migrations and re-builds across a variety of different platforms and verticals, including fashion, luxury, lifestyle, media and heritage sectors, for clients such as Apricot Clothing, House of Hackney, Westminster Abbey and The Beano. She works to increase profitability online through eCommerce strategy, conversion rate optimisation and site auditing.

LinkedIn profile

Rob Hilborn | Head of Self Managed CSS | Genie Shopping

Rob rejoined Genie Ventures in 2019 having made a move to Hotel Chocolat in 2018 to help run their digital marketing channel. Having started his career in SEO for the broadband comparison website Broadband Genie, Rob went on to take many roles from CRO to paid social. Rob now works on the Genie Shopping team with the mission of helping retailers save money and grow their Google Shopping activity through the Google CSS program.

Ben Irons | Senior Sales Manager | Microsoft Advertising

An experienced Digital Marketing professional, Ben joined the Microsoft Advertising team in October 2018. Ben leads a sales team of Account Directors and Managers, servicing agencies and clients directly, with the aim of utilising both Bing and other Microsoft products to answer business challenges and drive performance for advertisers across the Microsoft Advertising network. Ben has over ten years’ experience in the Digital Marketing industry and has held digital roles with Yahoo Search, iProspect and PHD Media, and most recently as Digital Director for online retail marketplace Ben is a consistent contributor to the industry, presenting and judging at numerous industry events including Search Engine Strategies (SES), Drum Search Marketing and UK Biddable Media Awards for the last few years.

Matthew Lawson | Chief Digital Officer | Ribble Cycles

Matthew ex, from post-start-up to post IPO (nearly 8 years), successfully doing many roles across the entire eCommerce space. From SEO to Social and was doing CRO before it was even a thing. He then took an eCommerce Director role at which was again just post-startup 2 to 3 year-old business with a remit to step-change a small digital team into a world-class in house digital team capable of taking on some of the established players. Matthew has also undertaken many advisory roles along the way, mainly for SaaS and agencies businesses. Finally where he is now, a digital transformation role for what was a newly VC back direct to consumer bike manufacturer and cycling retailer Ribble Cycles. So collectively a good 15 years in eCommerce.

Dean Marsden | Display Strategy Manager | Autodesk

Dean has over 10 years experience in Digital Marketing, working with a wide range of clients and industries. 3 and a half years ago, he became part of a newly formed in-house digital acquisition team at Autodesk - A global technology company that makes software for people who make things. He is currently responsible for all of Autodesk’s Display advertising across EMEA and forms part of a global team that executes large scale multi-channel campaigns across display, search and social in Construction, Manufacturing and Media & Entertainment industries. Dean is a keen follower of everything technology and startups.

Rumyana Miteva | Head of Performance & Revenue | Secret Escapes

Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Ciaran Murphy | Director of Recruitment & Training | Wolfgang Digital

Ciaran joined Wolfgang Digital in 2011 as a PPC trainee. He was the third employee at the time. 3 months later Ciaran moved from the traineeship into a full time position, managing PPC campaigns for some of Ireland's biggest brands (Kilkenny Shop and Louis Copeland) as well as internationally recognised brands like Zurich Life. Ciaran has since moved into a Director's role in Wolfgang jointly overseeing Recruitment and Training with the objective of identifying and delivering the next generation of award winning marketers at Wolfgang Digital. He has spoken on PPC at a number of Irish and European events: 3XE - one of Ireland's premier digital marketing conferences The Marketing Festival - a digital marketing conference that changes country annually and one of the bets quality conferences I have attended PPC Masters - a two language PPC focused conference in Berlin Friends of Search - an IAB supported search conference in Amsterdam

Polina Nash | Head of Digital Media | William Hill

Polly Nash is a performance marketing expert heading the Digital Media team at William Hill. Polly started her career in paid search working for PayPal and Apple, before moving to Betsson and taking on a wider Biddable media role. She then joined William Hill where she has built a team of programmatic specialists and devised a programmatic and display strategy assessing various operating models to support the underlying vision.

Luis Navarrete Gomez | Senior Search Manager | The LEGO Group

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership

Kian N’jie | Paid Media Executive | Inchora

Kian is the Paid Media Executive within the Money branch of Inchora. With a deep love for all things biddable, he spent the first few years of his career in both agency and client-side roles firming up the foundations of his skillset. Now plying his trade in the high-flying world of financial services, he specialises in driving optimal lead-gen performance across Inchora’s online advertising.

Ned Poulter | CEO & Founder | Pole Star Digital |

Ned Poulter is Founder & CEO of Pole Star Digital, a dedicated, creative and attention-commanding Manchester-based digital marketing consultancy. Pole Star Digital help brands with high performing, intelligent, data-driven digital marketing solutions. Over his career, Ned has worked with a multitude of clients, from: start-up and small/medium-sized businesses, right up to some of the biggest and most recognised brands in the world. Ned is also a well-known speaker and trainer, a familiar face at many conferences across the globe.

LinkedIn profile

Anthony Pulsford | Acquisition Senior Marketing Consultant | Benenden Health

Anthony Pulsford is responsible for developing and delivering the digital marketing strategy at Benenden Health. Since joining five years ago, he has been instrumental in driving the organisation’s digital objectives, achieving unprecedented levels of growth across paid and organic media in both the consumer and business space. Anthony’s scientific and analytical approach to digital ensures that each workstream is highly optimised and efficient. Anthony also has responsibility for driving the strategy in key offline acquisition channels essential to Benenden Health’s continued growth.

Anna Spyridopoulou | Deputy Head of Social | Wolfgang Digital

Anna is a performance-focused digital marketer and her passion is results-oriented social media campaigns. She is currently the Deputy Head of Social at Wolfgang Digital. She has been working in Digital Marketing since 2012 and has experience in different marketing streams including Product Marketing, Branding, E-Commerce and Advertising. She started her career working in-house in traditional marketing and e-commerce. After some time it was obvious her focus was all things digital leading her to join a digital agency in 2016. She specialises in paid promotional campaigns and social strategy, while she is experienced in Adwords, SEO and all Social Media channels. This has given her an integrated and holistic approach to digital campaigns. She has worked for both B2C and B2B clients of different scale.

Claire Stanley-Manock | Paid Media Director | connective3

Claire has over 15 years of digital marketing experience and knows how to navigate the complex paid media landscape to deliver incremental growth for clients. Campaigns are planned with strategic creativity and delivered with personalisation to generate cut through, emotion and results.

Byron Tassoni-Resch | Head of Search Engine Marketing | Deliveroo

Byron looks after Search Engine Marketing at Deliveroo. He has been in the industry for over 12 years now, his main focus revolves around Paid Search, Automation, Display and Video campaigns. Byrons first job was delivering pizza, now he sells them online!

Alexina Vallint-Riggs | Industry Manager | Google

Alexina Vallint-Riggs is an Agency Lead at Google working with some of the UK's largest and most digitally advanced agencies. She helps them continue to develop their expertise to bring the best of Google to their clients, answering business challenges and driving client growth. She has dedicated her life to the click, having been in digital advertising for over 12 years, holding roles at various independent and big 6 agencies before joining Google 5 and a half years ago. Alexina has also previously been the Google representative on the IAB Search Council.

Emily Van Lierop | VW Head of Search & Social | PHD Global

Emily is the Global Head of Search and Social for Volkswagen at PHD, leading a team responsible for the output of 27 in-market teams for this leading auto manufacturer. Emily shifted into the digital space in London 13 years ago to gain a unique blend of client and agency-side experience. Her first three years were spent rapidly learning in ‘web 2.0’ start-ups, before moving agency-side to hone her search skills – a particular area she took to in a digital start-up environment. She’s spent the last ten years driving value and innovation for clients in Search and Social advertising across FMCG, Auto, Telco, Finance and Travel verticals within Publicis, Dentsu Aegis, WPP and now Omnicom Group.

Rob Weatherhead | Digital Advertising Consultant

Rob's experience of biddable media pre-dates Facebook, programmatic and most of the channels we like to consider biddable today. He has overseen the largest programmatic trading team outside of London, and delivered campaigns for well known brands across all sectors. A regular industry judge he will be looking for clear and concise details of the performance delivered through each campaign and the innovation applied